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Fig. 1
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Fig. 2
In this post I will be discussing how gender impacts design practice. How gender influence aesthetic features of product and marketing decisions.
In figure 1 we can see Dyson DC56H model developed by Dyson before DC58 in figure 2. Dyson decided to change few details in DC58 model, but the most noticeable change is cyclone redesign. Dyson decided to include more cyclones as well make them smaller, which as well gives more feminine feel. When looking and comparing both products, its clear that Dyson decided to make DC58 more elegant and more feminine. Other people might argue this is due to increased number of cyclones. In my opinion Dyson just decided to add feminine feel to product, because they know most majority of users are females. DC56H has masculine shape , all shapes compliment each other and make overal design look firm and strong. It looks like in DC58, Dyson decided to include aesthetic features to make product look more appealing to woman too as too man. When looking and comparing both products we can see that nothing much changed except cyclone design.
When looking and comparing both products, we can see
major redesign done by Dyson for cyclones and joining like between handle and dust tank. Joining line redesigned comparing to Dyson DC56H, its thinner and more elegant. While looking at Dyson DC56H, its easy to imagine that its more like holding something heavier and more masculine.
When looking at adverts, specificity videos used on internet or television. There are many different adverts which might offend females or males. A good example of advert which might offend females is Dr. Pepper advert, about new diet coke which is only for men (The Highlight Reel ! 2011). The video montaged by Dr. Pepper to attract attention of man rather than woman, because diet coke marketed towards men.
A good example of advert which is less sexiest and targeted towards woman is advert of diet Coca Cola (v CJ c 2009). In advert its shown how woman pinches mens lower part of back side and how its fun to see men confused. The best advert which is not sexiest and aimed towards men and woman is by Coca Cola (alitwotimes 2009). In advert it shown how people enjoy Coca Cola, both females and males.
When creating adverts business knew more or less what reaction will be of viewers and they decided to do such adverts on purpose. For example, Dr. Pepper decided to advertise diet coke with slogan "Just for men". Dr. Pepper knew that females might get offended and it might be good for Dr. Pepper. Females who hate advert might go and buy it, just to prove that Dr. Pepper coke is not just for men.
By looking and comparing these three adverts its visible how they designed for specific gender or for both genders. In Dr. Pepper diet advert shown what most males like to watch. In advert for Diet Coca Cola main actor is woman who enjoys life inside house and outside with smile. In third video people enjoy their time with Coca Cola sign which represents bottle of Coca Cola.
Bibliography
Figure 1. Dyson (n.d) White Dyson DC56H. [Online image] Available from: http://www.dyson.co.uk/vacuum-cleaners/handheld/dc56h/dc56h.aspx [Accessed 28/13/2014]
Figure 2. Dyson (n.d) Grey with purple Dyson DC58. [Online image] Available from: http://www.dyson.co.uk/vacuum-cleaners/handheld/dc58/dc58-animal-complete.aspx [Accessed 28/13/2014]
The Highlight Reel ! (2011) Dr. Pepper 10 Commercial. [Online film] Available from: https://www.youtube.com/watch?v=0c4iaetOC54 [Acessed 28/07/13]
v CJ c (2009) Diet Coke Advert - Coca Cola Commercial Alphabeat. [Online film] Available from: https://www.youtube.com/watch?v=d__vYP6srFI [Accessed 28/11/2014]
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