In this post I will be discussing about business using
Google Adsence program to help target niche market more accurate and better. I
will as well be looking at adverts and how it is aimed at someone who might
find it interesting.
With increasing number of internet users like you and me,
different business started putting their adverts online too and not just in the
billboards, newspapers or billboards. Internet became very popular advertising
place, because it allows to target specific niche market more accurate and
easier. By targeting specific niche market it makes their sale of that products
probability to increase much more than just advertising product on billboard
where most people walking past will not even need it.
A good example of niche adverts is Google program called
AdWords, business can join program to help place adverts in certain web pages
for certain type of viewers to see. Website owners also would have to joint
this program to allow adverts to be placed on their website. If the internet
user is usually visiting websites related to their interest, for example mobile
phones. User decides to visit different website related to different hobby or
interest, website will be showing adverts related to what websites user visits
the most. This is done through tracking their Google account, if they have one.
If user doesn't have account, Google scans web pages of website in which advert
is placed and tries to match adverts to the keywords of website.
A good example of
Google AdWords adverts is usually found on forums. Let’s say forum is related
to woodworking, advert in that forum will most likely will be displayed related
to wood working. If user was browsing through different websites, for example
websites related to smartphones the advert in wood working forum will be about
phones instead of woodworking.
To find out if this really works, I did experiment. I was
visiting few different websites and looking to buy Iphone and then decided to
visit Wood working forum in which there are Google Adwords adverts. Advert in
the bottom of website, displayed advert relating phones. After browsing
different websites related to wood working tools, came back to the same forum
which is called UK Workshop to find adverts are mixed. Most of the adverts are
about wood working tools, but still there is small amount of adverts about buying
phones.
When
we look at adverts, for example wood working tool advert which was on the right
side of the website. We can see that advert is aimed at someone who is
interested into buying tools. Adverts, has logo at the top, picture in the middle
with text “Lower Prices on all Scrollsaws!” which makes advert to be click on
more appealing. At lower section of advert, there is button which would
navigate user to different website to buy the tool. At the bottom of advert
there is slogan “A tradition of quality…” which would make user think that
brand “HEGNER” is traditional brand and was established a long time ago.
When looking at
phone advert, we can see that advert was designed towards people who would be
looking for phones as I did in this experiment. Advert shows what most
appealing, pictures of phones is so straight away without clicking on advert I
can see how phone looks like. Next to phone picture there is name of the phone
and memory capacity, bellow this I can see price.
BibliographyFig. 2 Buy mobiles (n.d.) Advert of mobile phones from buymobiles.net website [Online image] Taken from: http://www.ukworkshop.co.uk/forums [Accessed 11/12/2014]
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